Download A short guide to reputation risk by Garry Honey PDF

By Garry Honey

Attractiveness threat is a subject with relevance around the service provider, from threat managers to company verbal exchange managers, from compliance supervisor to HR Director. no matter what your curiosity within the topic, a brief consultant to recognition possibility presents a shorthand path to knowing the context and key positive aspects of this topic. the character and price of acceptance -- The explanations and impression of attractiveness threat -- picking out stakeholders and possibility drivers -- deciding on instruments and controls -- Assigning accountability -- Integrating popularity chance -- Governance and compliance -- Case reports

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A stakeholder is ‘anyone who can affect or be affected by your organisation’ this covers a large number of types of connections from customers and employees to local councils and business neighbours. Stakeholders are ‘issue determined’ and are self defining for any specific issue. For example, if your company is building a new factory then a stakeholder for its construction will be the local authority planning department. This department is unlikely to be a stakeholder for any other aspect of the business, and will probably only be a stakeholder for the duration of the construction.

In reality this rarely happens although some groups end up being better understood than others merely due to the frequency of contact. The ideal is to 48 Selecting Tools and Controls 4 have a company wide tracking system across all stakeholder groups and this acts as a risk control mechanism. It falls to the owner of each stakeholder group to identify what system will work best for their group and how this can best be integrated into the broader, company-wide, picture of stakeholder expectations.

One final point on stakeholder groups is worth noting. A group is not a homogeneous or exclusive unit, for example, it is possible to be both an investor and a customer. Furthermore in some industries, such as defence, it is possible to find one stakeholder, the government, playing three distinct stakeholder roles: policy maker, regulator and customer. Be aware that stakeholder group labels can be misleading and that the people can be in more than one group at a time. 1). Mapping stakeholders against these two determinants helps to prioritise communications and prevent accidental reputation damage.

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